Privacy policy

Last updated: November 27, 2025

bluumy operates this shop and this website or the bluumy app., including all related information, content, features, tools, products, and services, to provide you, the customer, with an individual shopping experience (the “Services”). bluumy is based on Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, or share personal data when you visit or use the website, make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our General Terms and Conditions and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and disclosure of your personal data.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you confirm that you have read this Privacy Policy and agree to the collection, use, and disclosure of your data as described in this Privacy Policy.

 

What Personal Data Do We Collect or Process?

 

When we use the term “personal data,” we are referring to information that identifies you or another person, or can be directly linked to you. Personal data does not include information that has been collected anonymously or anonymized in a way that identification or association with your person is not possible. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal data, including inferences drawn from that personal data:

  • Contact Data including name, mailing address, billing address, shipping address, phone number, and email address.

  • Financial Data including credit, debit card, and financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation, and other payment details.

  • Account Information including username, password, security questions, configurations, and settings.

  • Transaction Information including the items you view, add to your cart, add to your wishlist, or purchase, return, exchange, or cancel, as well as your past transactions.

  • Communications with Us including the information you provide when communicating with us, for example, when you send a request to customer support.

  • Device Information including information about the device, browser, or network connection, IP address, and other unique identifiers.

  • Usage Information including information about your interaction with the Services, including how and when you interact with or browse the Services.

 

Sources of Personal Data

 

We may collect personal data through the following sources:

  • Directly from You We collect data, among other things, when you create an account, access or use the Services, communicate with us, or otherwise provide your personal data to us.

  • Automatically via the Services We collect data, among other things, from your device or when you use our products or Services or visit our website, as well as through the use of cookies and similar technologies.

  • From our Service Providers We collect data, among other things, when we commission the service providers to enable certain technologies, and when they collect or process your personal data on our behalf.

  • From our Partners and other Third Parties

 

How Do We Use Your Personal Data?

 

Depending on how you interact with us or which of the Services you use, we may use personal data for the following purposes:

  • Providing, Customizing, and Improving the Services. We use your personal data to provide the Services to you. This includes, but is not limited to, fulfilling our contract with you, processing your payments, executing your orders, storing your configurations and the items you are interested in, sending notifications related to your account, creating, maintaining, and otherwise managing your account, organizing shipping, facilitating returns and exchanges, enabling you to submit reviews, and creating an individual shopping experience for you, for example, by recommending products based on your purchases. This may also include using your personal data to better customize and improve the Services.

  • Marketing and Advertising. We use your personal data for marketing and advertising purposes, for example, to send marketing and advertising communications via email, SMS, or mail and to display online advertising for products or services for the Services or other websites, also based on items you have previously purchased or added to your cart, as well as other activities related to the Services. Processing of your personal data for marketing and advertising purposes will only take place if you have given us your explicit consent or if the requirements of a statutory permission clause are met.

  • Security and Fraud Prevention. We use your personal data to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or take action against possible fraudulent, illegal, unsafe, or malicious activities, protect public safety, and ensure the security of our Services. If you choose to use the Services and register an account, you are responsible for protecting your account login credentials. We strongly recommend that you do not disclose your username, password, or other access data to other persons.

  • Communication with You. We use your personal data to provide you with customer support and effective Services, respond promptly to your requests, and maintain our business relationship with you.

  • Legal Reasons. We use your personal data to comply with applicable law or respond to lawful legal proceedings, including requests from law enforcement or regulatory authorities, to investigate or participate in civil investigations, potential or actual litigation, or other adversarial proceedings, and to investigate potential violations of our terms or policies or to enforce the terms and policies.

 

What Applies to Data Processing in Connection with the Use of our bluumy App.?

 

If you wish to use our bluumy App., you can download it from the Android or iOS Store. Please note the privacy notices of the respective Store operator.

Via the bluumy App., you can, for example, conclude a free, automatically ending trial subscription for the receipt of books. To be able to use the Services and offers of the bluumy App., you need an account and must register at the beginning. The following personal data must be provided for this purpose:

  • Email address

  • Your first and last name

  • Child's name

  • Child's age

  • Shipping address

Answering questions about the personal sphere of life (habits, vacation destinations, hobbies, etc.) serves to personalize our offer but is not mandatory for registration.

With your registration, you consent to the processing of your data and your child's data for the aforementioned purposes, the legal basis for the processing is thus Art. 6 Para. 1 Sentence 1 lit. a GDPR. Furthermore, the mandatory information requested during registration serves to fulfill our offer, the corresponding processing is therefore also based on Art. 6 Para. 1 Sentence 1 lit. b GDPR.

There is no right to be able to register.

You can edit the data stored for your account at any time. You are obliged to provide truthful information. You can also delete your account. The account with the data stored therein will thereby become inactive and will be completely deleted after one year. Until then, there is a legitimate interest in retaining it in order to be able to reactivate an inactive account at your request without data loss. Otherwise, the other notices in this Privacy Policy apply.

 

How Do We Share Personal Data?

 

In certain circumstances, we may share your personal data with third parties for legitimate purposes in accordance with this Privacy Policy. Such circumstances may include:

  • With Shopify, these are providers and other third parties who provide Services on our behalf (e.g., IT management, payment processing, data analysis, customer support, cloud storage, fulfillment, and shipping).

  • Only if you have given us your explicit consent or if the requirements of a statutory fact pattern are met, we share personal data with business and marketing partners who provide marketing services for you and display advertisements to you. For example, we use Shopify to support personalized advertising with third-party services that are based on your online activities across various merchants and websites. Our business and marketing partners use your data in accordance with their own privacy policies. Depending on where you live, you may have the right to instruct us not to share information about you in order to display targeted advertising and marketing to you based on your online activities across various merchants and websites.

  • If you request us or otherwise give your consent to share certain information with third parties, for example, to deliver products to you, or when you use social media widgets or login integrations.

  • We only share personal data with our affiliates or otherwise within our group of companies to the extent necessary to fulfill our Services.

  • In connection with a business transaction such as a merger or insolvency, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable service terms or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

 

Relationship with Shopify

 

The Services are hosted by Shopify, whereby Shopify collects and processes personal data about your access to and use of the Services to provide and improve the Services to you. Data that you submit to the Services will be shared with Shopify as well as with third parties who may be located in countries other than your country of residence to provide and improve the Services for you. To protect, expand, and improve our business, we also use certain advanced Shopify features that incorporate data and information from your interactions with our shop, with other merchants, and with Shopify. To provide these advanced features, Shopify may use personal data collected about your interactions with our shop, other merchants, and Shopify. In these circumstances, Shopify is responsible for the processing of your personal data, including responding to your requests to exercise your rights regarding the use of your personal data for these purposes. More information about how Shopify uses your personal data and what rights you have can be found in the Shopify Consumer Privacy Policy. Depending on where you reside, you can exercise certain rights regarding your personal data listed here https://privacy.shopify.com/en..

 

Third-Party Websites and Links

 

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliate websites or are not controlled by us, you should review their privacy and security policies as well as other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness, or reliability of the information located on these websites. Information that you provide in public or semi-public places, including information that you share on third-party social networking platforms, may also be viewed by other users of the Services and/or users of these third-party platforms, without restrictions on their use by us or by a third party. Our inclusion of such links does not imply that we endorse the content of these platforms or their owners or operators, unless expressly stated in the Services.

 

Data of Children

 

Unless expressly described otherwise in the remaining notices of this Privacy Policy, the Services are not intended for use by children, and we do not knowingly collect personal data from children who are not yet of legal age in your country. If you are the parent or guardian of a child who has provided us with their personal data, you can contact us using the contact details provided below to request the deletion of this data. At the time this Privacy Policy takes effect, we are not aware of "sharing" or "selling" personal data of persons under the age of 16 (as defined by applicable law).

 

Security and Retention of Your Data

 

Please note that no security measures are perfect or impenetrable, and we therefore cannot guarantee "perfect security." Furthermore, information you send to us may also be exposed to risks during transmission. We recommend that you do not use unsecured channels when submitting sensitive or confidential information to us.

How long we retain your personal data depends on various factors. These include, for example, whether we need the data to manage your account, provide Services to you, comply with legal obligations, resolve disputes, or enforce other applicable agreements and policies.

 

Your Rights and Options

 

Depending on where you reside, you may have some or all of the rights listed below regarding your personal data. However, these rights are not absolute, may only apply under certain circumstances, and in certain cases, we may refuse your request to the extent permitted by law.

  • Right of Access/Information. You may have the right to request access to the personal data we hold about you.

  • Right to Deletion. You may have the right to request us to delete the personal data we hold about you.

  • Right to Rectification. You may have the right to request us to correct inaccurate personal data we hold about you.

  • Right to Data Portability. You may have the right to receive a copy of the personal data we hold about you and to request that we transmit it to a third party under certain circumstances and with certain exceptions.

  • Managing Communication Preferences. We may send you promotional emails. You can object to receiving these emails at any time by using the unsubscribe option included in our emails to you. If you opt out, we may still send you non-promotional emails, e.g., about your account or orders you have placed.

If you reside in the United Kingdom or the European Economic Area, subject to exceptions and restrictions under local law, you may also exercise the following rights in addition to the rights mentioned above:

  • Right to Object and Right to Restriction of Processing. You may have the right to request us to stop or restrict the processing of personal data for certain purposes.

  • Withdrawal of Consent. If we rely on consent to process your personal data, you have the right to withdraw that consent. Withdrawing your consent does not affect the lawfulness of processing based on your consent before its withdrawal.

You can exercise these rights where indicated accordingly in the Services or by contacting us using the contact details provided below. More information about how Shopify uses your personal data and what rights you have, including rights regarding data processed by Shopify, can be found at https://privacy.shopify.com/en.

You will not be disadvantaged by exercising these rights. To the extent permitted or required by applicable law, we may need to verify your identity before we can process your requests. In accordance with applicable laws, you may designate an authorized representative to make requests on your behalf to exercise your rights. Before accepting such a request from a representative, we require proof from them that you have authorized them to act on your behalf. This may require you to confirm your identity directly to us. We will respond to your request promptly within the scope of applicable law.

 

Complaints

 

If you have complaints about how we process your personal data, please contact us using the contact details provided below. Depending on where you reside, you have the right to appeal our decision by contacting us using the contact details provided below or by submitting your complaint to the competent data protection authority. For the European Economic Area, there is a list of competent data protection supervisory authorities. If you wish to retrieve it, you have the option to do so here.

 

International Transfers

 

Please note that we may transfer, store, and process your personal data outside the country in which you reside.

If we transfer your personal data outside the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent agreements issued by the relevant competent authority of the United Kingdom, unless the data transfer is to a country that demonstrably offers an adequate level of protection.

 

Changes to This Privacy Policy

 

We may update this Privacy Policy from time to time, for example, to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, adjust the date of the "Last Version" accordingly, and provide the notice required by applicable law.

 

Contact

 

If you have questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please contact us by phone at , by email at info@bluumy.com, or by mail at Weteringschans 95 H, Amsterdam, 1017 RZ, NL. For the purposes of applicable data protection laws, we are the data controller for your personal data.